Introduction:
Outdoor advertising is a favored way for businesses to reach their target audience. There are many companies that use outdoor advertising as a means to promote their brands and to get customers. The two greatest users of outdoor advertisements are Lowe's (the supply chain company) and Apple (the technology giant).
According to the latest statistics, outdoor advertising is projected to grow by 13.1% from only last year. Outdoor advertising is a marketing tool used to attract attention in public places and it serves as a good alternative to traditional ones like billboards, posters, and marquees.
Nike
Nike is the largest outdoor advertiser in the world, and they have spent over $2 billion on advertising since 2003. They are also one of the most innovative companies when it comes to outdoor advertising.
In 2015, they launched "Jumpman," a series of billboards featuring their signature Swoosh logo that can be seen all over the world. The company has also launched "The Jump," an interactive digital experience that lets users jump between locations and watch videos.
The outdoor advertising industry is a big deal. In fact, it's even bigger than the traditional media industry. According to the Outdoor Advertising Association (OAA), outdoor advertising accounts for more than $140 billion in annual sales, and more than 8 million people work in this sector.
The outdoor advertising industry has been growing steadily for years, thanks to the increasing popularity of outdoor advertising. This is especially true for Nike. The company began using outdoor advertising as early as 1965 with its "Just Do It" campaign.
Monster
Monster Energy Drink
In 2016, Monster Energy Drink surpassed Coca-Cola as the most popular energy drink. The company made its mark in the soft drink industry when it launched Monster Energy in 1996. Today, it is one of the leading brands in the beverage industry and has been able to grow its market share considerably since its inception.
Monster's sales reached $2 billion in 2017, making it one of the top five fastest-growing companies in the United States.
The company's success is largely attributed to its brand marketing strategies. It uses a variety of channels such as television, radio, print, and digital media to promote its products and services. However, Monster has also managed to create an impact on consumers through social media platforms as well as mobile applications that are available for download on smartphones around the world.
Red Bull
Outdoor advertising is an essential part of a business. Especially for a company with a name like Red Bull, outdoor advertising is essential because it can help to increase brand awareness and make people more aware of the product they're selling.
In recent years, Red Bull has become one of the most successful brands in the world. For example, there are now over 120 million cans of energy drinks sold every year in the United States alone! The brand also has a strong presence on social media, with over 8 million followers across Facebook and Twitter.
Budweiser
Budweiser is one of the most popular brands in the world, and it is not hard to understand why. The company has a long history of producing quality beer that appeals to both die-hard fans and casual drinkers alike.
Budweiser has been around for more than 100 years, but it really came into its own during Prohibition when its founder Adolphus Busch decided to create an innovative brand that would stand out from the crowd.
Budweiser was among the first beer companies to introduce canned beer, and it remains one of the best-selling brands in America today. In fact, it is so popular that it is often referred to as “America’s Beer” or “America’s Lager” even though there are many other brands available in this category.
Budweiser is one of the most popular beer brands in the world, and its advertisements are among the most recognizable. Budweiser has been using outdoor advertising since Prohibition ended in 1933. The company's iconic logo was designed by George T. Morgan, who also designed the first Coca-Cola logo.
Conclusion:
Experiential marketing is a good way to reach a lot of people in a short time and has been growing exponentially over the past several years. The cost can be relatively inexpensive and the return on the investment can be high. It's one method that companies should take into consideration when trying to connect with their audience.
Looking at this data, it's clear that outdoor advertising is still a vital part of many companies advertising strategies. When choosing your ad method, consider all of your options (and think long and hard about any costs associated with them).