Introduction
Marketing is so ubiquitous that you probably don't even realize it. From your favorite apps on your phone to the TV commercials you've grown accustomed to, and everything in between. Pretty much every part of your day is taken up by marketing.
This post will cover how marketing has become an essential part of our daily lives and how it impacts us on a personal level.
Marketing is not a new concept it has been around since the beginning of time. It's often perceived as a negative thing but marketing can be used by companies and individuals for both personal and professional reasons. There are common, modern myths about marketing and how it works that must be eliminated if you want to be successful in this realm of business communication.
The big brands are not the only ones using marketing.
The big brands are not the only ones using marketing. Smaller businesses, nonprofits, and government agencies use marketing as a way of connecting with their customers and spreading awareness about their products or services.
In fact, according to a report from the Ad Age DataCenter, more than half of all companies in the U.S. use at least one form of marketing. And while it's easy to think that marketing is just something that large corporations do, it's actually more widespread than you might think.
Marketing is everywhere. You'll see marketing everywhere, from the big brands to your local coffee shop. But it's not always obvious that the big brands are not the only ones using marketing.
The truth is that marketing is used in all sorts of ways. This infographic from One Click Retail shows some of the most common forms of marketing today, and how much they're used by consumers for a range of products and services.
Marketing is everywhere you look.
You might be surprised to learn that marketing is everywhere you look.
Marketing is the process of communicating a message to potential and/or current customers, in order to influence their behavior or decision in the desired direction.
Marketing uses a variety of different channels, most often including advertising and public relations, but also including direct mail, internet marketing, sales promotion, mass media (television, radio, newspapers), and close-spaced retail outlets.
Marketing can use these different channels because it must adapt to different response rates for its chosen target audience at different times. This means that marketers need to develop many different types of messages for many different targets at the same time (e.g., print ads for an audience of blue-collar workers).
This can require considerable coordination among many departments within an organization that may not have much communication with each other.
Marketing uses psychology to get you to buy.
Marketing is a science, and it's not just about creating the most effective ads possible. It's also about tapping into your subconscious mind to make you want something.
In fact, marketing can be defined as any effort to influence someone's attitudes, beliefs, motives, and emotions in order to promote or support a product or idea.
Marketing isn't just about advertising; it's about creating an emotional connection with consumers that drives them toward the purchase of your product or service.
Marketing uses psychology to get you to buy.
Psychology is the study of the human mind and behavior. It can be applied in marketing to help companies reach their target audiences. Marketing psychologists use cognitive behavioral therapy (CBT) techniques and other methods of assisting people to change their thoughts and behaviors.
Marketing psychologists work with businesses, not just consumers. They help companies create campaigns designed to increase sales and reduce expenses.
They can help with:
Strategy development
Brand management
Product development
Sales training
Conclusion
Marketing is present in most, if not all, aspects of our daily lives from the informational labels on food packaging and household cleaners that describe a product's contents and uses, to online layouts for businesses, non-profit organizations, and governmental entities that influence how we perceive their products or services. It affects what we do more than many so-called experts give it credit for.
Marketing is not only how we sell products. It's also in everything we do as humans. In fact, it's hard to imagine a world without marketing because it's so readily available and attractive in all that we experience every day.
Businesses know this and they use it to influence consumers through social media, advertisements, and contests on a daily basis. As you can see, marketing is no longer just about the product itself but more about the experience.