Introduction:
Outdoor advertising is such a popular medium that companies are often outbid for the same space by several different businesses. There's a reason it's called "outdoor" advertising, after all. The global market for outdoor advertising has experienced rapid growth over the past decade, with the highest demand being seen in tourist destinations and larger cities.
Starbucks
Starbucks is one of the most recognizable brands in the United States. The coffee chain has more than 28,000 stores worldwide and serves over 70 million customers monthly.
The company's advertising budget is around $325 million, which is used to promote its products on a variety of platforms such as billboards, digital ads, and TV commercials. One area where Starbucks spends heavily is outdoor advertising.
In 2016, the company spent more than $51 million on outdoor advertising across the U.S., according to Ad Age Data Center's "Outdoor Advertising Expenditure Report."
Starbucks is the most popular brand to advertise on outdoor advertising in America. The coffee giant has a huge presence on billboards and bus shelters, with more than 50 million square feet of outdoor signage.
The company's environmentally friendly initiatives include sourcing 100 percent of its coffee beans from farms that have been certified by Rain Forest Alliance or Fair Trade USA. Starbucks has also worked with the American Institute for Cancer Research to reduce exposure to styrene, a chemical used in plastic bags and cups that can cause cancer in humans.
Meanwhile, it's also looking at ways to reduce its energy consumption by using LED lights and solar panels in some locations.
McDonald's
McDonald's is one of the most recognizable brands in the world. They have been around since 1940 and they have made a name for themselves with their delicious food, fast service, and affordable prices.
The company has also been known for its advertisements featuring Ronald McDonald, who has become a beloved character for children worldwide. The company has been using outdoor advertising since it was founded, but they have recently expanded its use of outdoor media by adding digital billboards to its repertoire.
McDonald's newest billboard campaign features one of the most famous characters from its past: Ronald McDonald. He is made out of paper mache and painted gold to match the golden colors from his original design. He stands next to an apple pie to promote new products at McDonald's such as apple slices or pies with apples inside them.
Ford Motors
Ford Motors is one of the top companies that use outdoor advertising. They have a lot of different types of ads that they use, including billboards and banners. They also advertise in magazines and newspapers.
One of their biggest ad campaigns was for their new Fusion model car. This campaign was developed with the help of a company called Thinkmodo. The idea behind this campaign was to get people to go out and buy a new Fusion car because it was so much better than the other cars on the market at the time.
Ford's outdoor advertising is one of the most effective in the industry. The company uses outdoor advertising to deliver its brand message, attract customers and build brand loyalty.
The Outdoor Advertising Council estimated that Ford's outdoor ads reached more than 7.5 million people each month in 2016. The company has been able to increase its annual ad spending from $18 million in 2010 to $130 million in 2017.
Red Bull
Red Bull is an energy drink first produced in 1987 by Austrian entrepreneur Dietrich Mateschitz. The company's signature product is an energy drink that comes in a can, but it also produces several other products including bottled water, milk-based beverages, and snack bars.
The company's primary advertising method is outdoor advertising, which includes billboards and custom bus shelters. It has more than 12,000 employees worldwide and more than 100 million cans of Red Bull are sold each year in over 120 countries. The company has a large presence on social media channels like Facebook and Twitter as well as YouTube channels where it posts videos about its products and lifestyle.
CVS Pharmacy
CVS Pharmacy is a popular choice among companies that use outdoor advertising, as it offers its customers the convenience of shopping at their local pharmacies. The company has been in operation for over 74 years, and its stores are located in over 30 states. The company has more than 8,900 locations throughout the United States.
CVS Pharmacy has used outdoor advertising to help boost sales by promoting its products and services to potential customers. They have also used outdoor marketing in an effort to reach out to new customers who may not know about the company's services or products.
Conclusion:
The top five companies that utilize outdoor advertising are BMW, Apple, Unilever, Honda, and IKEA. All of these companies use outdoor advertising in a very unique way. Not only do they use it to boost their sales but they also make it a cultural experience by using street art.