Introduction
Many business people are under the impression that marketing is a smooth-running process — something you can employ to get people raving about your product or service. But marketing actually depends on three fundamental concepts: targeting, developing products, and understanding customers.
Without these three fundamental concepts, marketing is just a bunch of buzzwords thrown around by non-experts. Let's take a look at each one in detail to see how they make your business better.
Marketing needs to be based on 3 fundamental concepts: what the customer wants, what the customer's current perception of a product or service is, and how to reach out to the right customers in order to make the right sales.
Know Your Audience
Before you can start marketing, you need to know who you're marketing to. It's not enough to say "I'm going to market my product." You've got to know what kind of person would buy your product. The best way to do this is by doing a little research.
Think about what people commonly bought from you in the past and what they're looking for today. If you don't know this information, then you need to do some more research.
Once you have an idea about who your audience is, it's time to develop a strategy for reaching them. You'll want to figure out where they are online (i.e., Facebook or Twitter), where they shop online (i.e., Amazon or eBay), and how often they visit your website (i.e., daily or weekly).
Once these three things are known, then it's time to develop an effective marketing strategy -- one that will attract them back again and again!
Understand Your Message
Understanding your message is the first step to successfully marketing your product. Before you can convey a message, you must first understand it. Your message should be well thought out and easily understood by all audiences.
Your message must also be clear, concise, and memorable. When people hear your message, they should know exactly what you want them to do next.
The first step to effective marketing is understanding your message.
You can have the best product or service in the world, but if you don't tell people what they want to hear, then you're wasting their time and money.
Let's face it: We're all busy people with lots of things we need to accomplish every day. In order for your business to succeed, you need to be able to speak their language and make them understand how your product or service will help them achieve their goals.
The best way to do this is by creating a marketing plan that clearly defines who you are as an organization and what you're trying to accomplish with your marketing efforts.
Focus on Your Goals
Marketing is about change. It's about creating new habits and behaviors in the minds of your customers. And the best way to do this is by understanding their needs.
The first step in taking control of your marketing is to know what your goals are. For example, you might want to increase sales by 10% this year. Or maybe you're looking to increase brand awareness by 50%. Whatever goal it is, it's critical that you set one specific goal that will help guide your marketing efforts.
Marketing has been around for thousands of years. It's a discipline that involves being able to communicate effectively with your target audience. A good marketer can use the right words, at the right time and in the right way, to reach their target audience and tell them what they want to hear.
Marketing is all about finding the right message and using it effectively in order to reach your target audience. It's a multi-step process that starts with understanding your goals.
Conclusion
Without your knowledge of marketing fundamentals, you could be sabotaging your own campaign before it even begins. But with these principles serving as the foundation for any successful marketing plan, your company will find itself in the best possible position to succeed.
And that's true for small businesses and national corporations alike. Learning about marketing fundamentals today won't just help you make better decisions in the future, but it will allow you to make a difference now.
So, when we look at the problems many products face in the market today, particularly SaaS products, we can pretty easily identify why. Many tech companies a) ignore the question of motivation, b) fail to design anything that's worth sharing and c) rely too heavily on blunt instruments like sales automation software.